Privacy policy

Your Privacy is important

This Privacy Policy is the official privacy policy of all members of I am the Animal (ABN 42 672 825 272)

I am the Animal is committed to protecting the privacy of your personal information. This policy explains:

How we collect, use and disclose information about our customers, suppliers (and their employees) and people who apply for employment with us.

How we comply with our obligations under the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles set out in that Act.

How to contact us if you have any questions about the management of your personal information or would like to access the personal information we hold about you.

We may amend this policy at any time by posting the updated version on our website.

I am the Animal is not responsible for the privacy practices of sites that are linked to this website via hyperlinks, banner advertising or otherwise.

What information do we collect?

I am the Animal only collects information that is reasonably necessary for one or more of our functions or activities. Generally, the information we collect about customers includes your name, mailing and/or physical address, delivery address, phone number, payment, credit and billing information, and e-mail addresses. We also collect demographic information, which is not unique to you, such as your postcode, age, gender and purchasing preferences, interests and favourites. When you visit our websites, we may also collect information about your computer, including your IP address.

We also collect information about your use of our website using cookies. You can choose to decline cookies, but if you do so, you may not be able to fully experience our online interactive features.

We may also collect additional information about customers, including purchase history, location and preferences, either directly, or through third party analytics tools, or our business partners.

We also collect information about:

Suppliers and their employees (including business name and address and contact details)

Potential employees (including names, addresses, contact details, employment and academic histories and the names of their referees).

Without the above details, I am the Animal would not be able to carry on its business and provide products and services to its customers.

Wherever possible, we give you the option of interacting anonymously with us, if practicable and lawful to do so, but in this situation we may not be able to provide you with the full range of products and services available.

How we collect and hold information

I am the Animal collects personal information only by lawful and fair means. Where it is reasonable and practicable to do so, we collect your personal information from you directly when you purchase products or services from us, provide your details to us at an industry or student event, or enter into competitions or other arrangements with us, provide feedback/complaints to us or register your details with us or one of our business partners. Depending on the product or service we provide to you, we may collect your personal information from third parties. Information about suppliers’ employees is usually collected from the supplier. Information about potential employees is usually collected during the recruitment process.

If you have applied for credit with us, we may also collect your personal information from credit reporting agencies. By providing your personal information to us, you confirm that you have reviewed this Privacy Policy and consent to the collection and use of your personal information as specified.

We take all reasonable steps to protect your personal information from misuse, loss, unauthorized access, modification or disclosure. We take all reasonable efforts to ensure your personal information is stored securely in access controlled electronic or physical locations.

Personal information is de-identified or destroyed securely when no longer required by us.

Why we collect and hold and how we use information

We collect, hold and use your information to:

Sell, lease, deliver, administer, improve and personalize our products and services.

Source products for sale, transport products and ensure our suppliers are compliant with our ethical sourcing policy.

Open trading accounts, and process payments and credit checks.

Better understand our customers’ requirements and preferences, conduct product and market research, personalize and improve our product and service offering and to provide offers that are of greater interest or benefit to you.

To communicate with you, including providing you with safety data sheets where relevant; responding to your feedback, queries and complaints; and notifying you of safety alerts and product recalls.

Enable our third party service providers to provide us with IT products and services, carry out product investigations, data processing, data analysis, business consulting, auditing, archiving, printing, delivery and mailing services.

Undertake and administer trade shows, surveys, promotions, competitions, events, marketing activities, direct marketing, database compilation, analysis of trends and demographics and other marketing or promotional activities.

Manage our branches, supply arrangements and inventory and administer our websites.

Protect against fraud and theft.

Complete other transactions with you.

Recruit and assess future employees.

Maintain and update our records.

From time to time, we may also use your personal information to send you targeted news, offers and promotions of our products and services. If you do not wish to receive these communications you can opt-out by contacting us at the address listed below.

How we disclose your information

We do not disclose personal information to third parties unless we are permitted to do so by law or you have given us your consent to do so. Third parties we may disclose personal information to include:

Our advisers (including our accountants, auditors and lawyers)

Operators of our franchisee network.

Our service providers, including IT service providers, web-hosting organizations, delivery companies, external call centres and e-marketing providers, mail houses, recruitment firms, third party fulfillment centres, market researchers, billing and debt recovery providers and other companies who are responsible for parts of our product or service delivery.

suppliers and manufacturers.

Payment system operators and financial institutions

Government agencies.

Third parties if required by law or legal process.


We may occasionally disclose your personal information to organizations located overseas, for example where:

We use service providers, cloud computing solutions or data storage based overseas.

We, or our related companies, have offices overseas.

You have requested a product or service that involves an international element.

We need to comply with foreign legal or regulatory requirements.

An international payment has been made.

We require overseas recipients of your information to use personal information only for the purpose provided and to implement strict confidentiality and data protection arrangements. Any offshore disclosures will be predominantly to entities located in the United Kingdom, United States of America, Europe and the Asia Pacific region (including but not limited to China, Hong Kong, the Philippines, Indonesia and New Zealand).

In special circumstances – for example, if we were to sell our business or part of our business – your information may be transferred to potential purchasers and their advisers as part of that sale. From time to time, we may provide aggregated and de-identified information to other business partners for various purposes.

Accessing and correcting your information and questions

You can request access to your information or that your information is corrected by contacting us at the address below.

If you have a question about our Privacy Policy or wish to make a complaint about the way we have collected, used, held or disclosed your personal information, please contact us. We may need to contact you for further details.

If you wish to make a formal complaint, please make your complaint in writing to our Privacy Officer. We will consider your complaint promptly and contact you to seek to resolve the matter. If we have not responded to you within a reasonable time, you are entitled under the Privacy Act to make a complaint to the Office of the Australian Information Commissioner.